Ajyad Capital, a leading investment management firm licensed by the Central Bank of Bahrain (CBB), has officially unveiled its Shari’ah-compliant digital trading platform, eMYAA, during Fintech Forward 2025. The platform is designed to meet the growing demand for secure and borderless investing, offering GCC-wide investors a digital gateway to regional and global markets.

eMYAA enables trading across a wide spectrum of major asset classes, including stocks, sukuks, ETFs, FX, and commodities, with competitive deposit and trading fees that maximize value for investors. The platform provides access to major global exchanges, including the New York Stock Exchange (NYSE), NASDAQ, and the Hong Kong Stock Exchange (HKEX), alongside regional markets such as Saudi Tadawul, Dubai Financial Market (DFM), and Bahrain Bourse (BHB), with additional markets to be added as part of an ongoing expansion roadmap.

eMYAA aims to empower investors to build diversified portfolios without compromising on their values. Every listed instrument is screened for Shari'ah compliance, with built-in filtering tools that allow users to focus on compliant instruments. The platform will also feature a purification calculator to help investors maintain portfolio purity in accordance with Islamic principles and will be accessible via mobile (iOS and Android), web browser, and native apps on Windows and Mac. In addition to AI-powered customer support, it will also deliver bilingual functionality in Arabic and English to ensure accessibility across the GCC region.

On the occasion, Suhail Hajee, Chief Executive Officer of Ajyad Capital, commented, "eMYAA represents how we envision investing in the digital age. By lowering barriers to entry and combining global market reach with Shari'ah compliance in one unified experience, we are empowering GCC-wide investors to manage their wealth effectively and secure their long-term financial wellbeing. This signifies our commitment to fostering a more inclusive and responsible investment landscape."

The unveiling of eMYAA not only marks a pivotal step forward in Ajyad Capital’s mission to democratize wealth creation through accessible digital investing but also underscores Bahrain’s growing reputation as a hub of innovation in both conventional and Shari’ah-compliant financial services.